Print Media Management
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  • Brief Description

Your challenge is to build a successful print-media business that values CSR Corporate Social Responsibility management practices and still make profits. Your company has already invested into 4 product lines: Mobile Home, Mobile Small Business, Broadband Home and Broadband Small Business. You are competing against 3 virtual competitors: TelCo Inc., BigTel Inc. and PeopleTel Inc. You need to invest heavily to get new subscribers and become market leader.

  • Target Audience

 

  • Typical Training and Length

12 Quarters (3 business years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.

  • Areas of Knowledge

Product Lifecycle, Portfolio Management, Customer retention, Customer acquisition, Finance, CSR, Carbon Footprint.

  • Practical Application

Online Business Simulation

 
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